PRIDE

If you like a perfume that people actually notice, Pride is a good place to start. It is inspired by Cigar, and it lasts 18 to 20 hours on skin, which puts it at the top of our range for staying power.

The opening is warm and a bit spicy, with some citrus to lift it. After a while the sweet tobacco comes through, mixed with wood and a soft floral side. Hours later what stays on your collar is amber, musk and leather. It smells rich without being sharp.

Pride fits the cold months best. It works well at shaadis, dinners and evening events. In peak summer heat, two sprays are plenty. If you want to see how it compares with our other warm scents, read our winter perfumes for men guide.

This is the 50ml bottle at Rs 2,300, and the better buy if Pride is going to be your daily perfume. If you just want to try it first, the Pride 30ml is Rs 1,650.

How to wear it: one spray on each side of the neck and one on the chest is enough. Spray on clothes too if you want the tobacco to stay longer. Keep the bottle away from sunlight, like on a car dashboard, because heat ruins any perfume over time.

Pride perfume for men is delivered free anywhere in Pakistan. If the scent isn’t right for you, you can exchange it within 7 days.

At a glance

• Inspired by: Cigar
• For: Him
• Lasts: 18 to 20 hours
• Size: 50ml